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General Data Protection Regulation Compliance

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Right to be informed

In compliance with EU General Data Protection Regulation (GDPR) Articles 12, 13 and 14 AdMaxim Inc. has published an updated Privacy Policy Statement on the AdMaxim website ( The policy provides detailed information on the purpose and types of information we process. An Excerpt from the policy is shown below:

AdMaxim Privacy Policy

Updated: 12 April 2018

AdMaxim Inc. (“AdMaxim”) is firmly committed to protecting the privacy of Internet users and fostering user confidence in Online advertising and marketing. Accordingly, we are committed to observing applicable industry guidelines including those established by the Interactive Advertising Bureau, the American Association of Advertising Agencies, the Direct Marketing Association and the General Data Protection Regulation (“GDPR”) by the European Union. We continually evaluate innovative ways to protect online user privacy while seeking to deliver relevant advertising and custom online experiences to users on behalf of our clients.

The document outlines AdMaxim policy to provide clear notice about the user information we may collect and process online in connection with our Services.

Information We Receive and Process Through our Services

The objective of our Services is to serve you content and advertisements which are relevant to you. To achieve this, we use our technology to process and store data about you relating to interests, location, content consumption (Mobile Web and Apps) and demographic profiles.

The information we gather does not allow us to know who you are. Therefore neither we, nor any of our clients to whom we provide information, know who you are.

Personally identifiable information (“PII”): We do not process or store personally identifiable information (“PII”) that directly identifies an individual. PII is information which can be used to identify a specific individual directly, and typically consists of information such as name, address, email address or telephone number. If you choose to send us your PII, for example by emailing us, we will only use this information for the purposes of responding to the matter in your enquiry.

Non-Personally Identifiable Information (“NPII”): We do process and store non-personally identifiable information (“NPII”) that indirectly identifies an individual. NPII is information which by itself cannot be used to identify a specific individual directly, and typically includes Advertising Ids (IDFA – Apple iOS and AdID – Android) are user resettable privacy friendly identifiers which can be blocked or reset (effectively disassociating their actual device id from any profiles that have been built using that Advertising Id). Encrypted Data stored in the AdMaxim system is based on an internally generated id based on the user Advertising Id. AdMaxim System uses proprietary hashing algorithms to Anonymise data subject’s Advertising Ids and demographic/behaviour data linked to the Advertising Ids. This type of information does not allow us to know who is using a computer or mobile device. Any reference to ‘you, your, consumer, user’ is to a pseudonymous user or users of a computer or device. Encrypted Data stored in the AdMaxim system is based on an internally generated id based on the user Advertising Id.

Profile Ids stored in our system are anonymised and cannot be used to identify any individual directly or indirectly without using our algorithms to convert it back to Advertising Ids.

Both categories above PII and NPII are types of personal data – PII can be used to directly identify an individual and NPII can be used to indirectly identify an individual. The data we process and store does not use actual Device Ids or behaviour profiles linked to Device Ids. Generating an internal id based on the privacy friendly Android and iOS ids and then using strong encryption and obfuscation of data ensures that AdMaxim is meeting the required security and privacy levels that individuals have a right to expect.



  • 1
    What type of Data do we hold/process? AdMaxim only handles Anonymised & Statistical Data
  • 2
    Why do we need this data? AdMaxim uses this type of data for delivering relevant advertising in Apps and Mobile websites
  • 3
    Do we share your Anonymised data? AdMaxim does not share any type of data with third parties
  • 4
    What do we do with your information? Data is used to match relevant advertising campaigns with user preferences & behaviour
  • 5
    How long do we hold your information? AdMaxim holds information for 120 days in anonymised and encrypted format
  • 6
    How can I access my information? Please contact AdMaxim Data Protection Officer on to request data

Key Definitions


Information used is not personally identifiable


encryption is applied to anonymised data which makes unauthorised access to the data impossible

Personally identifiable information (“PII”): We do not collect personally identifiable information (“PII”) from users online through advertisements we manage on behalf of our clients unless users deliberately choose to release that information by submitting it, in an opt-in or registration campaigns for example. PII generally refers to identifying information such as an individual’s name, mailing address, phone number or e-mail address.

Non-Personal Information (“NPI”): We do collect non-personally identifiable information (“NPI”) to identify computers or mobile device that we have previously interacted with. For instance, by using NPI, we may identify a computer or mobile device that has previously seen an advertisement we launched on behalf of a client. In such cases, we do not know who is using a computer or mobile device. Any reference to ‘you, your, consumer, user’ is to an anonymous user or users of a computer or device. We may collect usage or interaction with advertisements we manager for our clients.

Purpose of Collecting NPI: Using the collected NPI, AdMaxim provides services to allow advertisers to show you the most relevant advertisements. This is often referred as ‘behavioral advertisement or behavioral targeting’. You can learn more about such advertising practices by visiting .